Magnus NorlanderWork

Arelion
Connecting a
brighter future

Client:

Project:
Year:

Team:Arelion
Brand Identity
2023

Oskar Lübeck, Creative Director

Dan Bunnskog, Design Director
Ami Izaki, Senior Designer

Whitney Macaluso, Senior Designer
Ellen Heurlin, Account Manager
Amanda Wredmark, Account Manager
Charlotte Lusika, Client Director
Fred Ellison, Strategist



Arelion, formerly Telia Carrier, is a global network company and the number one ranked Internet backbone provider in the world. Arelion has customers in 125 countries and is the connectivity partner of choice for the world’s largest content providers, operators, and enterprises.

At Bold, we developed the new name, strategy, and brand identity for Arelion based on the concept of connectivity. Connecting lines and light phenomena run seamlessly throughout the entire brand experience – a representation of a connected world where people and businesses come together to enable innovation and growth.